Clarence Avant, Former Motown Chairman and ‘Godfather of Black Music,’ Dies at 92
Clarence Avant, whose decades of trailblazing work as an artist manager, mentor, executive and record label owner earned him the title of “Godfather of Black Music,” died Sunday at his home in Los Angeles. He was 92. “Clarence leaves behind a loving family and a sea of friends and associates that have changed the world and will continue to change the world for generations to come,” his family said in a statement. “The joy of his legacy eases the sorrow of our loss.”
He also launched two record companies, Sussex and Tabu, cultivating rosters that included Withers, Dennis Coffey, the S.O.S. Band, Wadsworth Mansion, The Gallery and The Presidents.
Avant’s connection with the S.O.S. Band sparked a introduction to emerging songwriting/production duo Jimmy Jam & Terry Lewis. Avant played an instrumental role in the pair’s success (as well as that of another hit-making duo, Reid and Kenneth “Babyface” Edmonds). He was also the promoter of Michael Jackson’s “Bad” tour, Jackson’s first ever solo world tour.
He was named Motown chairman in 1993 and four years later became the first African-American to serve on the International Management Board for PolyGram.
His legendary friendship with Quincy Jones spanned decades, and he notably mentored such music industry luminaries as Antonio “L.A.” Reid and Sony/ATV chairman/CEO Jon Platt, among others.
“Clarence’s legacy is etched in the indelible marks he left on the music industry and in his tireless efforts for the rights of us all,” said Reid in a statement. “Yet, what truly sets him apart was his unwavering compassion and his ability to connect with all people on a personal level. He was the embodiment of sincerity, a rarity in a world often marked by pretense. His absence will leave a void that cannot be easily filled.”
Fellow industry icon Clive Davis added that Avant’s “extraordinary contribution to music and the barriers he broke throughout his career are unrivaled. He was the mentor to all Black executives in the music industry for decades, providing invaluable guidance and support while always standing up for equal rights. Clarence was humane and fair and inspired love and respect from all who knew him. I personally loved him and will miss him forever.”
Avant ran his Interior Music Group and Avant Garde Music publishing companies until they were sold in 2018 to Universal Music Group.
Avant was inducted into the Rock and Roll Hall of Fame in 2021 and in 2019, was honored by the Recording Academy with the Grammy Salute to Industry Icons award. Over the decades he also received a Thurgood Marshall Lifetime Achievement Award, an NAACP Image Awards Hall Of Fame Award, a BET Honors Entrepreneur Award, and induction into the Hollywood Walk of Fame. In 2008, the Recording Academy honored Avant with its Trustees Award. In June of this year, he was feted by the Jazz Foundation of America.
Involved in the social, political and sporting arenas, his relationships range from the presidential (Bill Clinton, Barack Obama) to the entrepreneurial (Oprah Winfrey) to the boxing ring (Muhammad Ali, for whom he secured a variety special on ABC).
“Hillary and I are deeply saddened by the passing of our friend Clarence Avant, whose legendary career brought artists and their music to millions of people,” said Clinton in a social media post. “He also used his success to open doors of opportunity to new generations of entrepreneurs and promoters. He was skillful, savvy, warm, and wise. It was impossible to spend time with him and not come away feeling more positive and wanting to follow his example. We just loved him.”
Avant was the subject of the Netflix documentary The Black Godfather (2019). The film chronicles Avant’s colorful, barrier-breaking career and enduring legacy through interviews with an industry who’s who. Among those paying tribute are Snoop Dogg, Sean “Diddy” Combs, hit songwriter Diane Warren, Lionel Richie, David Geffen, music/film producer Suzanne de Passe, Universal Music Group chairman/CEO Lucian Grainge, actress Cicely Tyson and Jamie Foxx.
Clarence Avant, Jackie Avant
Clarence Avant and wife Jackie Avant attend BET’s Pre-Grammy Brunch at The Four Seasons Hotel on Feb. 12, 2017 in Beverly Hills, Calif.
Earl Gibson III
Avant married Jacqueline Gray in 1967 and the pair moved from New York to Beverly Hills. Their daughter, Nicole Avant, is a film producer (including The Black Godfather) and former U.S. Ambassador and is married to Netflix co-CEO Ted Sarandos; Clarence and Jacqueline’s son, Alex Avant, is a talent representative for a major Los Angeles-based agency. Celebrating his dad’s 90th birthday in 2021, Alex Avant paid tribute on social media.
“Your generosity is rare and should be studied. Your ability to personally find positive solutions for thousands of people including myself when things look dark is magical,” he wrote. “I’ve been exposed to some of the most fascinating experiences life can offer as a kid. Coming from Greensboro North Carolina (Climax) who would have known that you would quietly have your hands in some of the most profound moments in entertainment, politics and sports history.”
In December of 2021, the Avant family was hit with tragedy when Jacqueline Avant was shot and killed during a attempted burglary of the couples’ Beverly Hills home. The philanthropist had been working on building a center to help children in South Los Angeles, the Jacqueline Avant Children & Family Center, which opened earlier this year.

